Legal

Privacy & Cookie Policy

Last updated: 31 July 2026

This policy explains what personal data iLeads Ltd (trading as Business Prospector, “we”, “us”) collects, why we collect it, and the rights you have over it. It covers visitors to businessprospector.com, our clients, and the business contacts who appear in our prospecting data. We’ve tried to write it in plain English – if anything is unclear, email us and we’ll explain.

1. Who we are

iLeads Ltd is the data controller for the personal data described in this policy. We are registered with the Information Commissioner’s Office (ICO). For anything relating to your data, contact hello@businessprospector.com.

2. The data we collect

Website visitors. When you browse this site we collect standard technical data: IP address, browser type, pages visited, and how you arrived here. If you fill in a form or book a call, we collect the details you give us – name, company, work email, and your message.

Business prospects. Our service identifies UK fleet operators showing buying signals. This data comes from public sources: the DVSA operator licence register, FORS accreditation records, Companies House, company websites, and professional directories. It includes company details and the business contact details of directors and decision-makers – typically name, role, and work contact details. We only hold data on limited companies; sole traders and partnerships are excluded.

Clients. If you’re a client, we hold your account and billing details, and records of the leads we’ve delivered to you.

3. Why we’re allowed to use it

We process business contact data under the lawful basis of legitimate interests (Article 6(1)(f) UK GDPR): connecting fleet suppliers with businesses that are actively signalling a need for their products. We have carried out and documented a Legitimate Interests Assessment. Where we contact someone for the first time, our email links to this notice, names the categories of source the data came from, and offers a one-click way to opt out – as Article 14 requires.

4. Who we share it with

Prospect data is shared with our clients – fleet-sector suppliers – strictly for their own direct marketing to businesses. Each lead goes to at most one client per competitor group, and every client signs terms requiring them to honour opt-outs and maintain their own privacy notices. We never sell data to list brokers, and we never share it for any purpose other than B2B direct marketing. We use a small number of service providers (hosting, email delivery, payment processing) who process data on our instructions.

5. Your rights

You can ask us at any time to:

• Stop contacting you – the right to object to direct marketing is absolute. One opt-out is honoured across every client we work with, permanently. We keep the minimum record needed to make sure you’re never contacted again.
• See what we hold – request a copy of your personal data.
• Correct or delete it – fix inaccurate data or ask for erasure.
• Complain – to us first, ideally, but you can go straight to the ICO at ico.org.uk.

Our Your Data Rights page explains how to exercise each of these.

6. How long we keep it

Enriched contact details that haven’t been allocated to a client are purged after 12 months. Opt-out records are kept permanently – that’s what makes them work. Client account data is kept for the life of the contract plus the period required for tax and legal records.

7. Where it lives

All personal data is hosted on servers in the UK and EU. We don’t transfer it outside those regions.

8. Cookies

Cookies are small text files stored on your device. We keep our use minimal:

• Essential cookies – needed for the site to work (e.g. remembering a form you’ve started). These don’t need consent and can’t be switched off.
• Analytics cookies – help us understand which pages are useful. These are only set if you accept them, and the data is aggregated – we don’t use it to identify you.

You can delete or block cookies in your browser settings at any time; the site will still work, though a few conveniences won’t. We don’t use advertising or cross-site tracking cookies.

9. Changes to this policy

If we change how we handle personal data, we’ll update this page and the date at the top. Significant changes will be flagged on the site.